Animal welfare

Excellent standards in animal welfare guaranteed by Swiss origin and organic husbandry and livestock with access to outdoor areas

Long-standing corporate commitment to animal welfare

Swiss Animal Protection (SAP) has awarded us top marks for our excellent standards in animal welfare. This accolade from the independent accreditation body is further recognition of our long-standing commitment to humane animal husbandry. For 22 years now, we have been offering organically farmed meat and eggs as well as meat and eggs from animals with access to outdoor areas and free-range animals under the Naturaplan and Naturafarm brands.

Switzerland’s animal welfare laws are among the strictest in the world, which is why we like to acquire most of our veal, beef and chicken from within the country. All of our fresh pork and rabbit meat is from Switzerland, as are 94 per cent of our eggs. As the domestic market cannot supply all our requirements, we work closely with SAP to ensure that our producers abroad also rear their animals under conditions comparable to those in Switzerland.

The figures refer to the revenue of the total fresh meat range (included third-party brands).
The figures refer to the revenue of the total fresh meat range (included third-party brands).

Access to outdoor areas and particularly animal-friendly conditions in sheds and pens

Just as organic farms produce in line with Bio Suisse guidelines, our Naturafarm farms must further subscribe to the federal programmes on particularly animal-friendly stabling (PAS) (“Besonders tierfreundliche Stallhaltungssysteme – BTS”) and regular access to outdoor areas (“Regelmässiger Auslauf im Freien – RAUS”).

30 projects promoting animal welfare

We are currently working with our meat processing business Bell on more than 30 projects promoting animal welfare. Among these, there are lighthouse projects such as Coop Baltic Grassland Beef, involving the production of beef in suckler cow husbandry systems in the Baltic region, the rearing of dual-purpose chickens, enabling us to avoid the systematic killing of male chicks in egg production, and boar fattening trials that avoid castration in pig farming.

Bundled competencies

We have enshrined animal welfare as one of the strategically important sustainability issues (targets 2.1.4 for Retail, Production and Wholesale) in our Multi-annual Sustainability Targets for 2014-2020. In the “Sustainable Purchasing” organizational unit we have also bundled our competencies in this field by establishing the Animal Welfare specialist unit and have increased our staff.

Results and progress

The figures refer to the revenue of the total fresh meat range (included third-party brands).
The figures refer to the revenue of the total fresh meat range (included third-party brands).
The figures refer to the revenue of the total fresh meat range (included third-party brands). All categories listed here for Naturafarm and Naturaplan use Swiss livestock.
The figures refer to the revenue of the total fresh meat range (included third-party brands). All categories listed here for Naturafarm and Naturaplan use Swiss livestock.
Particularly animal-friendly stabling (PAS).
Particularly animal-friendly stabling (PAS).

Overview of Coop animal welfare standards (PDF)

Read more about our numerous awards in the field of animal welfare

Principles and topics