Animal welfare

Outstanding track record for animal protection thanks to Swiss origin and organic and free-range husbandry.

Longstanding commitment to animal welfare

We have been awarded top marks for our animal protection standards by Swiss Animal Protection (SAP). This is confirmation by an independent body of our longstanding commitment to humane animal husbandry.

We have enshrined animal welfare in our multi-year sustainability targets for 2014-2020 as one of the strategically important sustainability issues (targets 2.1.4 for Retail, Production and Wholesale). Under our Naturaplan and Naturafarm labels, we have been selling meat and eggs from organic agriculture and access-to-range and free-range husbandry for the last 22 years.

Switzerland has some of the world's strictest animal welfare legislation. Because of this, we source the majority of our veal, beef and chicken from Switzerland. All our fresh pork and rabbit meat originates from Switzerland, as do 94 percent of our eggs. Since we cannot source all our needs domestically, we are working with SAP to ensure that foreign producers rear their animals under conditions comparable to those in Switzerland.

The figures refer to the revenue of the total fresh meat range (included third-party brands).
The figures refer to the revenue of the total fresh meat range (included third-party brands).

Outdoor exercise and particularly animal-friendly stabling

Like organic operations, whose production complies with the Bio Suisse guidelines, our Naturafarm producers must also participate in the Federal programmes for PAS (Particularly Animal-Friendly Stabling) and ROEL (Regular Outdoor Exercise for Livestock).

30 animal welfare projects

We are currently working with our meat processing company Bell on over 30 projects to promote animal welfare. These include flagship projects, such as Baltic Beef (beef from suckler cow husbandry in the Baltic states), the dual-purpose chicken to avoid the killing of male chicks in egg production and the trialling of young boar fattening to avoid castration in pig fattening.

Results and progress

The figures refer to the revenue of the total fresh meat range (included third-party brands).
The figures refer to the revenue of the total fresh meat range (included third-party brands).
The figures refer to the revenue of the total fresh meat range (included third-party brands). All categories listed here for Naturafarm and Naturaplan use Swiss livestock.
The figures refer to the revenue of the total fresh meat range (included third-party brands). All categories listed here for Naturafarm and Naturaplan use Swiss livestock.
Particularly animal-friendly stabling (PAS).
Particularly animal-friendly stabling (PAS).

Overview of Coop animal welfare standards (PDF)

Read more about our numerous awards in the field of animal welfare

GREEN 2016 special edition: Hello little calf, how are you?

GREEN 2015 special edition: An informative overview of our commitment to animal welfare

GREEN 2015 special edition: Our range chef for fresh products, Roland Frefel, talks about systematic compliance with animal welfare criteria in our range

Principles and topics