Fish and seafood

Fish and seafood sustainably sourced, where possible

Marine conservation: the battle against overfishing

Fish and seafood are enjoying increasing popularity worldwide – and with good reason: they contain little fat and are rich in high-quality protein as well as being a valuable source of important vitamins and minerals. This rising demand, however, has led to overfishing. To counter this trend, since 2000 we have been continually expanding our range of sustainably sourced fish and seafood.

Our procurement principles are set out in the guideline on sustainable procurement. Our aim is to source our entire range of fresh- and saltwater fish, crustaceans and mussels, whether farmed or wild-caught, from sustainably produced and ecologically sound aquacultures and fisheries that do not deplete stocks.

Long-standing cooperation with WWF

As a founder member of the WWF Seafood Group, we also have WWF audit our entire range of fish and seafood on an annual basis. As a result, our range is divided into six categories reflecting the threat to each particular species. This enables us to react quickly and to remove endangered species from our range of products or replace them with sustainable alternatives. Products in the two highest categories no longer feature in our range. These include products containing shark, as well as sturgeon and caviar not sourced from our own tropical breeding centre, the Tropenhaus Frutigen. This consumer guide produced by WWF and Coop will provide you with an overview of the fish species we sell.
You can find more information about our commitment in the area of fish and seafood as well as three delicious recipes in the information brochure from WWF and Coop.

Facts and figures

In the meantime, 100 per cent of our fresh and frozen fish and seafood comes from sustainable sources. Sustainable means that the WWF classifies the origin of all our available fish varieties within these product categories as acceptable or recommendable.

  • Since December 2016, we achieve 100 per cent of our total turnover in fish and seafood results with products from sustainable sources.

  • 64.3 per cent of our wild-caught fish meets the Marine Stewardship Council (MSC) standard.

  • 32.6 per cent of our farmed fish complies with the Bio Suisse guidelines. In addition 4.1 per cent of our farmed fish meets the Aquaculture Stewardship Council (ASC) standard.

  • 47.8 per cent of our fish and seafood comes from certified sustainable production.

    (Evaluation period: 2016) 

Principles and topics