Guidelines on food
We refrain from using additives considered controversial by the public in any of our own-label brands. Information required by allergy sufferers or vegetarians is provided by means of additional details on the packaging. Clear guidelines apply to fish products, the feeding of livestock such as cattle, veal calves, pigs and chickens, as well as the use of pesticides. Especially strict requirements apply to our own-label brands, which are monitored both internally and externally on a regular basis.
Ever since the launch of Naturaplan more than 20 years ago, we have been working closely with Bio Suisse, the umbrella organization of Swiss organic farmers. All Naturaplan products are produced in a particularly natural, humane manner and processed using methods that alter them as little as possible, in line with the strict guidelines of the Bio Suisse Bud label. With Naturaplan we aim to offer the most extensive range of organic products in Switzerland and thus maintain our profile as the most reliable sales channel for Swiss organic farmers.
The Naturafarm quality seal is used on meat, meat products and eggs produced according to clearly defined guidelines under particularly animal-friendly conditions. The animals’ well-being is the focus of farming and husbandry. Stringent regulations apply to our Naturafarm quality seal that go well beyond the Swiss Animal Protection Act, and Naturafarm farms are inspected regularly and without prior warning by Swiss Animal Protection (SAP).
Animal feed guidelines (Naturafarm)
The animal feed guidelines seek to promote the humane and healthy development of animals while also ensuring consumer safety and optimum quality of the end products. We also aim to achieve an environmentally sustainable and ethically acceptable production of animal products.
Pro Montagna guidelines
With our own-label brand for products from the mountains, we are also able to offer our support for the maintenance of a sustainable mountain economy in Switzerland. The raw materials for these products must come from the mountain regions and also be processed there. Part of the revenue from every Pro Montagna product goes to the Coop Mountain Areas Sponsorship Programme, thus furthering the development of the mountain regions.
Products marketed under the Ünique brand deviate in shape and size (i.e., their outward appearance, which may also be caused by damage from bad weather) from the Coop standards. For this reason, they could otherwise not be sold by Coop. The products are in no way negatively affected in terms of culinary quality, and they must be perfect with regard to sensory characteristics in any case. Irrespective of Coop standards regarding size and shape, the statutory provisions and appearance must be observed. The specific cultivation of Ünique goods is prohibited.
“Miini Region” guidelines
We identifie regionally produced food, flowers and plants by means of the “Miini Region” quality label. In the case of compound foodstuffs, at least 80% of the agricultural raw materials must originate from the region in question, as must the main raw material and the raw material from which the product takes its name. Regional organic products additionally meet Bio Suisse bud requirements.
Guidelines on pesticides
We are committed to using pesticides in a responsible manner. This is why we now prohibit all of our suppliers of own-label branded foodstuffs from using a total of 113 pesticide active substances which are particularly harmful for people, animals and the environment in accordance with the Stockholm Convention (POP), the Rotterdam Convention (PIC), the Pesticide Action Network Dirty Dozen (PAN) and the World Health Organisation (WHO). Furthermore, we limit the number of detectable residues of pesticide active substances on fruit, vegetables and fresh herbs. We are thus reducing the negative effects of pesticide use and making our own-label branded foodstuffs even safer for consumers.