The Coop Sustainability Fund was created in 2007 on the basis of the Coop Naturaplan Fund that had been set up in 2003 to mark the tenth anniversary of the Coop Naturaplan label. The original purpose had been to promote the range of organic products and other own-label sustainability brands by providing funding for research, raising consumer awareness and financing innovative approaches to the production and marketing of such products. When the Naturaplan Fund was transformed into the Coop Sustainability Fund, Coop broadened these goals in 2007 to include offsetting of the CO2 emissions generated by air freight, business travel and coop@home, The Fund was also given a new and more comprehensive focus on innovation and sustainable consumption.