MSC – Certified sustainable wild-caught fish

The Marine Stewardship Council (MSC) founded by the WWF and a consumer goods group has been dedicated to sensitively managed wild-catch fishing since 1997. The seal of approval is awarded only to fisheries that follow these simple, yet effective rules.

    • Fishing is restricted to what can be replenished by natural means. Closed season must be observed.
    • In the case of overfished or threatened populations, the catch quota must be reduced sufficiently to allow the populations to recover.
    • Fishing must not harm the structure, diversity or productivity of the respective ecosystem and its native species.

Close partnership with the MSC

We support the MSC organization and have carried MSC-certified products in our range since 2000. These include white tuna (tinned), mackerel fillets (2008) and plaice (2009) – one of the most important edible fish. There is also MSC pike perch from Sweden.

Tuna from the WWF development project

Many stocks of tuna are now threatened or overfished. Therefore, in 2007 we removed bluefin tuna from our range, followed by bigeye tuna in 2008. Today, we instead sell fresh tuna from stocks that are controlled by a WWF development project.

As well as the problem of overfishing, many fishing methods also harm the environment by damaging the ocean floor or resulting in unintentional bycatch.

Line fishing, in contrast, is a responsible method in which the fishing lines with baited hooks are cast from an anchored or small moving boat. With this method, tuna is caught individually.

Working with us, the WWF and the Deutsche Investitions- und Entwicklungsgesellschaft (DEG), fishermen in the Philippines have launched a line fishing project for yellowfin tuna. A number of a communities with a fleet of around 2’200 wooden boats are working with the project partners in the Philippines. The safeguarding of long-term market access, traceability and a project structure based on partnerships strengthen the fishermen's position and secure their livelihood.

Project partners



Principles and topics