Reducing and optimizing packaging material to avoid waste and save resources.

Packaging: Avoid, reduce or optimize

450’000 tonnes of packaging material are thrown away each year in Switzerland. For many years, we have been actively working to reduce this quantity, saving resources and energy in manufacture, transport and disposal and reducing the overall volume of waste.

In the spring of 2009, we launched the Sustainable Packaging pilot project in selected range groups to identify opportunities to eliminate or reduce product packaging and use recyclable materials. In the process, we considered how the packaging is ultimately disposed of or whether it can be recycled.

More sustainable packaging for all own label brands

Two years later, we extended the Sustainable Packaging project to all our own label brands. Since then, we have been continually evaluating whether there is a more ecological alternative to the existing packaging material. For example, we save on materials by using thinner-walled PET bottles and eliminating packaging for fruit and vegetables that are sold loose. We have introduced a more ecological option for drinks cartons, all of which are now FSC-certified. The central layer of the plastic trays used for many Bell products is made from food-safe recycled PET.

Due to their square shape, the large Betty Bossi salad bowls require a third less material which, furthermore, is mostly made from recycled PET. They are easier to stack and take up less space on the shelf and during transport – a successful example of comprehensive packaging optimization based on the pillars of Reduce and Optimize throughout the entire life cycle.

Hygiene and protection always assured

Since the summer of 2011, we have saved or environmentally optimized around 3’400 tonnes of packaging material. Despite all these savings, the more sustainable packaging provides optimum protection for the products and guarantees freshness and flavour.

Principles and topics