Conscious control of product chains
Value chains are becoming more diverse and complex as a result of the increasingly interconnected global economic network. We are working on simplifying product chains and optimizing them from an environmental perspective by means of life cycle assessment.
The more complex the product chain, the more difficult it becomes to ensure compliance with sustainability standards at all stages. We are therefore working on building up long-term supply relationships and simplifying product chains. In the area of fruit and vegetables, product chains should consist of no more than three stages. For many years now, we have also been employing life cycle assessment to identify effective approaches for improving product chains. This process is extremely time-consuming and expensive, which is why we focus on our own-label sustainability brands and major product groups.
Clear guidelines for our buyers
On the basis of these life cycle assessments, we define basic statements and directives that are applied to the areas of cultivation, processing, transport and packaging. We then use these to put together a set of guidelines for our buyers with a view to ensuring that our product range meets environmental, social and economic criteria. The declaration and reduction of air-freighted goods, for example, is based on life cycle assessments carried out by the Swiss Federal Institute of Technology (ETH) in Zurich on our behalf.