On 1 May 2018, Coop will acquire Swisscom's 50% share package in the online marketplace Siroop. Coop is planning to merge Siroop with its own sales channel Microspot to benefit from synergies.
Coop and Swisscom launched Siroop together in May 2016 and have since gained valuable experience with the online marketplace.
To exploit additional growth prospects, Siroop and Microspot are now set to be merged to create one brand.
The goal of this realignment is to make optimum use of knowledge and market presence and to further strengthen the company's market position in online business. Coop also aims to eliminate redundancies and exploit synergies.
To enable this merger, Swisscom will sell its shares to Coop but remain a partner for technology and sales.
Coop will provide more details during the coming months.
Coop Media Unit
Tel. +41 61 336 70 00 or email@example.com