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Red Bull Energy Drinks and ORGANICS by Red Bull

Famous for its energy drink that gives you wiiings, Red Bull has been inspiring customers with a comprehensive flavour portfolio of energy drinks and organic soft drinks since 1987.

Our products

Sustainability at Red Bull

The life cycle of a can.

Every can has more than one life. At Red Bull, sustainability is in our DNA: we focus on the correct way to deal with packaging materials and on reducing carbon emissions and energy consumption during production and distribution.

Aluminium

The aluminium can is one of the very few types of packaging that can be almost fully recycled – it can even be melted down and recycled as many times as desired without losing quality. This is a key benefit, because recycling an aluminium can saves around 95% energy compared to making a new one.

Wall-to-wall production

At the main Red Bull production sites in Austria, Switzerland and the USA, the transport routes of the cans are minimized through what is known as "wall-to-wall production". In this innovative process, the production of the beverage and can, as well as filling, all happen at the same location. After filling, the majority of the cans are transported by rail to convenient ports and then transported by sea around the whole world.

Transportation

The transport and product cycles are being constantly optimized. The compact, light aluminium can is a key factor in reducing CO₂ during transportation, packaging and storage. On top of this, we favour climate-friendly types of transport as far as possible.