Our success pyramid
Our Group vision, a shared corporate profile and company-specific mission statements shape our day-to-day work and Coop’s corporate culture.
Our Group vision, a shared corporate profile and company-specific mission statements shape our day-to-day work and Coop’s corporate culture.
The corporate profile is also the same for all sales formats and companies in the Coop Group. It shows how we perceive our work and conduct ourselves: close, diverse, distinctive, innovative and partnership-oriented.
Together, we reach out to one another.
Together, we achieve excellent products and services.
Together, we create added value.
Together, we shape our future.
Together, we inspire trust.
To ensure that long-term strategies give rise to effective measures each year, the Coop Group has, since 2001, had a uniform, top-down goal-setting process in place. Every year, it defines key objectives that apply to the Group as a whole. The ensuing goal-setting process begins with the Executive Committee and then progresses, level by level, through the Group. The process ultimately results in specific measures being developed, also at operational levels.