By integrating coop@home into coop.ch, Coop made a statement this year: “We are serious about online food retailing.” Corporate content was moved out of the spotlight slightly, but now customers can finally start to purchase. The amalgamation of several different web presences was successful and more than impressed the jury.
The platform also impressed the jury with the unique link to offline business: Product availability in customers’ favourite stores can now be called up in real time – a masterful achievement and a successful omni-channel experience.
This was not the only function to generate notable added value: products can now be placed directly from the search function into the shopping basket, enabling fast and targeted shopping. Thanks to inspirational recipes and other helpful contributions, both people searching for products and connoisseurs will find what they are looking for.
The former coopathome, which already won several of these awards, is chalking up another success today and, crowning it all, has won the well-deserved champion title:
winner of the Body&Taste category
Winner of the Digital Commerce Champions 2020 – the ultimate prize in Swiss e-commerce
Discover the advantages of the online supermarket
From a single source
A one-stop shop: at coop.ch you can find more than 18,000 products from the Coop range and get your shopping delivered to your door or collect it yourself from a pick-up point of your choice. You can log on to coop.ch with your Supercard ID or your existing coop@home account. With the Supercard ID, you have a central user account where you can view all of your purchases – including those made offline and online. Mondovino has now also been integrated into coop.ch, offering you a large selection of unique wines, too.
Available in four languages
Now available in four languages: we are now available for you in German, French, Italian and English. You decide which language you want to use to shop in the coop.ch online supermarket.
Improved search function
Smart search: our search suggestions show you product suggestions that you can quickly add to your shopping basket. Meanwhile, you can compare the suggested products directly in the list of search results without needing to click back and forth. Alongside additional product suggestions, you can also find corresponding recipes and themed pages – making online shopping great fun!
One access for all services: you can log on to coop.ch with your Supercard ID. This provides you with a central point of access for coop.ch and additional advantage schemes such as Supercard and the Hello Family Club. Your data is optimally protected. If you don't have a Supercard ID yet: watch video instructions on how to set up a Supercard ID quickly and easily.
Our app is now even better: quicker and more convenient – the new Coop app offers you a host of new features that make shopping with us easy. For example, a handy shopping list that you can use to plan your weekly shop. Try it out now!
The new Coop app.
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Plan your weekly shop the smart way
To make sure your day-to-day life is as easy as possible and you have time for the important things in life: receive all the latest offers from your Coop supermarket on Sundays with the Coop newsletter. That way, you can plan your shopping for the following week. Now also available in English!
Always find out which offers await you at coop.ch first. The Coop newsletter on Tuesdays delivers the latest special offers from the online shop straight to your inbox and you can order conveniently online. Now also available in Italian!