Colgate Smile For Good Cavity Protection & Whitening Toothpaste is responsibly made using only a small number of carefully selected ingredients, 99.7% of which are of natural origin, and is packaged in a fully recyclable tube and box. When it comes to looking after your teeth, Colgate's aim is to provide complete transparency, giving you everything you need and nothing you don't. This protective toothpaste is suitable for vegans and is formulated with 99.7% ingredients of natural origin which give your teeth optimal all-round protection every day. The packaging has been carefully designed to clearly outline and explain each ingredient and its role within the formula, so you can make an informed buying decision. The company's mission is to make all its products fully recyclable by 2025. By buying this toothpaste today, you are helping people make a better world for tomorrow. Find out more at www.colgate.ch (DE and FR only). Good for you. Good for the environment.