John Frieda transforms demanding hair into hair that demands attention. Over three decades ago, the John Frieda brand came iJohn Frieda Volume Lift CollectionPositivity works wonders! With a positive outlook and a good mood, we can master life’s daily challenges much more easily: we are bursting with energy, are more courageous, more self-confident, more satisfied and ultimnto being with the opening of a salon on New Cavendish Street, London. Today, the vision of the brand reflects its salon roots: delivering transformational products that target specific style problems, for salon results you can see and feel.We learnt thaately more successful.John Frieda Volume Lift, the successor collection to John Frieda Luxurious Volume, lifts hair - and with it your mood. Fine and flat hair is transformed into naturally soft hair full of volume with maximum hold. Touchable movement at the solution to achieving such results has to be tailored to your hair’s specific needs. So we made it our mission to reveal tnd bounce make you feel like you’re walking on air.he differences behind what makes blondes brighter, brunettes shine, and frizz a thing of the past. Our products are fueled by an understanding of what makes each individual hair type unique. To help your style meet its perfect match.