Enjoying fish sustainably
The biodiversity and fish stocks of the world's seas and oceans are in great jeopardy. 90% of these stocks are already overfished or under threat. Coop is committed to preserving the fish stocks and biodiversity of our oceans. Together with WWF we are 100% committed to sustainable fish and seafood. Coop is committed to a sustainable value chain for fish and seafood. The WWF rates our entire fish range as recommended or acceptable.
Additionally, the three rules of the MSC label, namely the protection of fish stocks, minimal impact on the ecosystem, and responsible, effective management, are binding. When it comes to farmed fish, the ASC and Bio Suisse labels are paramount as they regulate environmental standards for farmed fish, among other things.