Enjoying fish sustainably
The biodiversity and fish stocks of the world's seas and oceans are in great jeopardy. 90% of these stocks are already overfished or under threat. Coop is committed to preserving the fish stocks and biodiversity of our oceans. As such, since 2016, 100% of the fish and seafood available at our fish counter comes from sustainable sources. Sustainable means that WWF has classified the origin of all fish or seafood in our assortment as acceptable or recommendable.
Additionally, the three rules of the MSC label, namely the protection of fish stocks, minimal impact on the ecosystem, and responsible, effective management, are binding. When it comes to farmed fish, the ASC and Bio Suisse labels are paramount as they regulate environmental standards for farmed fish, among other things.