When you think long term, fairness is the only way. For us, therefore, Fairtrade is more than just a label, it’s a firmly established fundamental approach. 100% of our cocoa and cocoa products are purchased fairly, in accordance with Fairtrade guidelines. What’s more, together with the producers and Max Havelaar, we have calculated and implemented fair cocoa prices. These are way above the painfully low exchange price or minimum prices of other labels. As a result, the prices paid to our partner cooperatives are – at a minimum – enough to safeguard their livelihoods.