Keine Kamera verfügbar. Bitte Zugriff auf Kamera erlauben und Applikation neu starten.

JaMaDu: Smart nutrition for children

With our JaMaDu brand, we are committed to a well-balanced diet and encourage activity in children aged 4 to 9 years old. We are therefore supporting a healthy lifestyle. Our philosophy centres around products and activities developed with the help of children.

What we stand for with JaMaDu

JaMaDu is fun, tastes great, and at the same time supplies the fundamental components for a balanced diet – with as little sugar, fat, salt and additives as possible. With JaMaDu, we cover the most important aspects of an active child's life.

Our ambition with JaMaDu

JaMaDu is a comprehensive programme aimed at encouraging children to follow a healthy lifestyle with lots of fun and games.

Nutrition and health

Nutrition and sensory experts work on the development of JaMaDu products.
To ensure food from JaMaDu supports a balanced diet and still tastes good to kids, nutrition and sensory experts also work on the development of products. JaMaDu products comply with strict requirements regarding their composition, which is geared to children's specific needs.

Exercise and fun

JaMaDu is committed to an active children's world.
JaMaDu should be enjoyable, which is why we are committed to an active children's world: with sport and games, children's concerts and family events that kids are sure to love. Become a Hello Family member and discover creative handicraft tips, great game ideas for indoors and out, and exciting excursions for the whole family.

Principles for JaMaDu products

While JaMaDu products meet all of these requirements, we still offer them at an attractive price.
Daily fruit and vegetables
JaMaDu products should make children enthusiastic about eating fruit and vegetables and thus help them to eat their recommended 5 portions a day.
Dairy products every day
With JaMaDu, children are motivated to enjoy dairy products more often. The calcium present in milk is essential for healthy growth and the development of bones in children.
Plenty of wholegrain
We use wholemeal flour in JaMaDu products wherever possible.
Low sugar, no artificial sweetener
Sugar is used as little as possible from a sensory point of view to ensure the products still taste good to children and adults. Artificial sweeteners are not used.
High-quality fats
Fats and oils are used as sparingly as possible from a sensory and technological perspective. For JaMaDu products, we give preference to high-quality plant-based oils, such as rapeseed oil, wherever possible. The use of palm fat is not permitted in JaMaDu products.
Low salt
Salt is used as little as possible from a sensory and technological perspective. We use iodized salt wherever possible.
No colourings or flavour enhancers
We refrain from using additives as much as possible. They may only be used if they are necessary for technical reasons or product safety. Flavour enhancers, yeast extract and colourings are not permitted in JaMaDu products.
Appropriate portion size
JaMaDu is tailored to the needs of children. As such, the portion sizes are best suited to children aged between 4 and 9 years old.