With our JaMaDu brand, we are committed to a well-balanced diet and encourage activity in children aged 4 to 9 years old. We are therefore supporting a healthy lifestyle. Our philosophy centres around products and activities developed with the help of children.
What we stand for with JaMaDu
JaMaDu is fun, tastes great, and at the same time supplies the fundamental components for a balanced diet – with as little sugar, fat, salt and additives as possible. With JaMaDu, we cover the most important aspects of an active child's life.
JaMaDu is a comprehensive programme aimed at encouraging children to follow a healthy lifestyle with lots of fun and games.
Nutrition and health
To ensure food from JaMaDu supports a balanced diet and still tastes good to kids, nutrition and sensory experts also work on the development of products. JaMaDu products comply with strict requirements regarding their composition, which is geared to children's specific needs.
Exercise and fun
JaMaDu should be enjoyable, which is why we are committed to an active children's world: with sport and games, children's concerts and family events that kids are sure to love. Become a Hello Family member and discover creative handicraft tips, great game ideas for indoors and out, and exciting excursions for the whole family.
Principles for JaMaDu products
While JaMaDu products meet all of these requirements, we still offer them at an attractive price.
Fats and oils are used as sparingly as possible from a sensory and technological perspective. For JaMaDu products, we give preference to high-quality plant-based oils, such as rapeseed oil, wherever possible. The use of palm fat is not permitted in JaMaDu products.
We refrain from using additives as much as possible. They may only be used if they are necessary for technical reasons or product safety. Flavour enhancers, yeast extract and colourings are not permitted in JaMaDu products.