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Regionality for natural freshness
In accordance with the Bio Suisse guidelines, particular attention is paid at Naturaplan that products are produced and processed as locally as possible. Transport routes are kept as short as possible, and transport by air, which is particularly bad for the environment, is generally forbidden.

At Naturaplan, products from Switzerland have priority. Imports from abroad are clearly defined in line with strict organic Bud guidelines:
- only products that are not available in sufficient quantity or quality in Switzerland and fresh produce grown outside of the Swiss growing season may be imported.
- Fresh produce may only be imported from Europe, including countries bordering the Mediterranean. For instance, there are no Naturaplan apples from South Africa or meat from Brazil.
- The only exceptions for imported fresh produce from overseas are fruit and vegetables that cannot be grown in Europe for climate-related reasons, e.g. tropical fruits such as bananas, pineapple, etc.
Production that is as seasonal and local as possible is also promoted through regional Naturaplan products with the "Miini Region" quality seal.
The strict organic Bud guidelines promote not only domestic producers but also the processing companies. In addition to over 7 100 organic Bud farmers, there are now also around 1 100 organic Bud processing companies in Switzerland. Read more under Action no. 349.