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Naturaplan: Organic out of conviction

Naturaplan has been selling environmentally and animal-friendly foods in the highest organic quality at affordable prices for 30 years. Together with passionate farmers and independent partners we are committed to sustainable projects and innovative products each and every day. Thank you for your loyalty!

Our range

Our philosophy

Freshly harvested, organic potatoes.
30 years ago we confidently launched Naturaplan on the market – the first organic brand in the Swiss retail sector. With Naturaplan we are committed to organic farming and the wellbeing of people, animals and nature. Our ambition: to offer all consumers environmentally and animal-friendly foodstuffs at affordable prices.

Highest organic standards and responsibility

Since the launch of Naturaplan in 1993, we have worked closely with Bio Suisse, the umbrella organization of Swiss organic farmers. The strict organic Bio Suisse Bud guidelines are among the most stringent organic standards worldwide. In addition, products or ingredients from developing countries are Fairtrade Max Havelaar-certified whenever possible as an indication that they have been fairly traded.