Oecoplan was established 30 years ago following an idea from individual Coop employees – the protection of nature was a matter close to their hearts. The first product was sustainable potatoes. As a retailer, we took our responsibility for the environment seriously from very early on. Oecoplan became the first own-label sustainability brand in Switzerland and now comprises over 2 500 products. Oecoplan products are now recommended by the WWF.