Goats are considered to be one of the oldest pets in the world and were key to self-sufficiency in days gone by. These days, Switzerland is considered to be the original home of modern goat farming. Goats are a very welcome presence in alpine areas as their eating habits help to protect mountain pastures from bush encroachment. They love to eat the kind of herbs and plants that other animals reject.
Goats are primarily kept for their milk. Owing to the increase in demand from health-conscious consumers for goat’s milk products, the goat population has increased steadily over the past 25 years. In response, Coop has been working with farming families and a butcher’s in the mountains of Graubünden to establish a new value chain for organic kid goat meat from this Alpine region. This has resulted in a product that meets the highest animal welfare and environmental standards, as well as with regard to taste, and provides goat farmers in the mountains with an important sales channel.
What was previously a general standard is now being implemented once again with Pro Montagna organic kid goat meat – the entire animal is used as a sign of appreciation and in line with the sustainability concept. We are therefore selling half kid goats in a single pack comprising leg, ragout and double cutlets. As such, the culinary experience is not only sustainable, but also diverse in terms of flavour.
We have been committed to Coop Aid for Mountain Regions for Swiss family-run businesses for years. Out of this project – which is supported by the Coop Sustainability Fund – came the idea of making the high-quality meat from local goats available to the wider public and creating a fair outlet for the organic mountain kid goat from Graubünden.