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Since 1844, Penfolds has been grounded in experimentation, curiosity and uncopmpromising quality.
In 1844 Dr Christopher Rawson Penfold and his wife Mary arrived in South Australia with a vine cutting and a bold vision.
The family purchased 500 acres of ‘the choicest land’ in early colonial South Australia and set about inventing tonics, brandies, and fortified wines made from grapes and Australian sunshine. From unknown soils in a faraway land, a world class winery grew.
By the time Mary Penfold retired in 1884 Penfolds was producing 1/3 of South Australia’s wine. Mary set an agenda that continues today, experimenting with new methods in wine production.
In 1948, Max Schubert became the company’s first Chief Winemaker. A loyal company man and true innovator, Schubert would propel Penfolds onto the global stage with his experimentation of long-lasting wines - the creation of Penfolds Grange in the early 1950s. In 1959 (while Schubert was perfecting his Grange experiment in secret), the tradition of ‘bin wines’ began.
The success of Penfolds has been driven by the generations of visionaries and innovators. From the beginning in 1844 to today, the merging of science, art and innovation has driven Penfolds to become one of Australia’s most famed and respected winemakers.


Since 1844, Penfolds has played a pivotal role in the evolution of winemaking with a history and heritage that profoundly reflects Australia’s journey from colonial settlement to the modern era. Penfolds collection of benchmark wines were established in a spirit of innovation and the endless pursuit of quality, evidenced from the secret bottling of Grange in 1951 and the unbroken line of vintages of what is now Australia’s most iconic wine.
Today, Penfolds wines continue to display Penfolds distinctive and consistently recognisable ‘House Style’; the ultimate expression of Penfolds time-honored tradition of sourcing the best fruit from the best regions. Historic blends, significant milestones and heritage vineyards have been honoured by a lineage of custodians whose courage and imagination, precision and humility have ensured Penfolds remains true to its original values while remaining relevant for current and future generations. The stories and philosophies behind each label bring a timeless quality, making Penfolds wines special and compelling for collectors and drinkers the world over.

The magic of Penfolds begins in the vineyard

The selection of vineyard sites and quality of fruit have always underpinned Penfolds reputation. Over a 175-year history, Penfolds has owned and leased some of the best vineyard sites in Australia, and work with carefully selected growers to stay true to our fruit-first philosophy of multi-vineyard, multi-regional sourcing.
Today, Penfolds vineyards are located primarily across South Australia’s finest wine regions. At the heart is Penfolds Magill Estate. Dr Christopher and Mary Penfold planted the first vines here back in 1844, and even today Magill Vineyard still contributes fruit to Grange when vintage conditions allow.

Magill Estate

Magill Estate is intrinsically linked to Penfolds beginnings and is the location of the winery’s ‘spiritual home’, first established in 1844. A single vineyard monopole, Magill Estate is one of the world’s few urban vineyards, located only 15 minutes from the Adelaide CBD. The vineyard is 100% shiraz and fruit from the vineyard contributes to Magill Estate Shiraz, with select parcels also being submitted to Penfolds flagship, Grange, in chosen vintages.

Barossa Valley

The ancient soils of the Barossa Valley are home to many of our most celebrated vineyards. The region and some of the vineyards are steeped in history, including Penfolds own Kalimna Block 42 vines which were planted in 1880’s and are thought to be the oldest continuously-producing cabernet sauvignon vines in the world.Our Barossa Valley vineyards contribute fruit to some of our most iconic wines from Grange to Bin 389 Cabernet Shiraz, Bin 28 Kalimna Shiraz and the sub-region expression of Bin 150 Marananga Shiraz

Adelaide Hills

On the city’s doorstep, the cooler climate of the Adelaide Hills is ideal for cultivating most of Penfolds whites and pinots. The combination of high altitude and cool climate gives the wines their contemporary and distinctive profile. Our Adelaide Hills vineyards contribute fruit to our award-winning Reserve Bin A Chardonnay, St Henri Shiraz and Cellar Reserve range.

McLaren Vale

A classic Mediterranean climate with cool winters, warm summers, low rainfall and moderating sea breezes. McLaren Vale vineyards contribute fruit to St Henri Shiraz, Bin 389 Cabernet Shiraz and Bin 407 Cabernet Sauvignon


Weathered limestone under terra rossa soils and a relatively cool climate make Coonawarra one of Australia’s most important fine wine regions. The Coonawarra region is best known for cabernet sauvignon and shiraz. These vineyard contributes fruit to Grange, Bin 128 Coonawarra Shiraz and many of our special Bin Series wines.

Eden Valley

South Australia has gained worldwide recognition for producing definitive world-class riesling, with the Eden Valley at the head of the field. Eden Valley vineyards contribute fruit for Bin 51 Riesling

Wines by Penfolds