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Sylvia Berger

Wine is a fascinating product. It's part of our cultural heritage that has its own unique history and is highly versatile depending on when and where we enjoy it.

Wine is a highly subjective thing, yet we prefer to enjoy it in good company.

Vocational training/background: A qualified wine expert with an International Diploma in Wines and Spirits from the WSET® and a postgraduate economics degree from the University of Bern, specializing in marketing and tourism. Ten years of professional experience as a marketing expert in the consumer goods industry, entered the wine sector in 2008. Since spring 2012, she has worked as Category Manager for Wines/Sparkling Wines at Coop, and is responsible for the product selection, sales planning and marketing.
Specialist areas
  • Coop wine selection
  • Wine marketing
  • Wine tourism