The Braida winery: tradition meets innovation
Braida's vintners combine modern knowledge with tradition in their work. In the 1980s, the winery tried new ways of processing Barbera grapes by daring to mature the wine in barriques for the first time. This gave the red the status of a fine wine. The name of the winery comes from the current owners' grandfather – Giuseppe Bologna's nickname when playing ball games with his fellow young villagers was "Braida".
The Braida winery is now managed by the third generation of the family: at the beginning of the 1970s, the business was inherited by Giuseppe's son Giacomo Bologna. He and his wife Anna kept his father's passion alive – with great success. Now it is their children Raffaela and Giuseppe Bologna who are keeping up the Braida quality.
The Braida winery's grape varieties and winegrowing areas
The winegrowing business is also a pioneer of Barbera d'Asti. The hilly vineyards in the municipality of Rocchetta Tanaro are home to the grapes that are used for the Braida winery's best wines and for what is probably the most famous Barbera of all: Bricco dell'Uccellone. The family business also uses vines in Costigliole d'Asti and Castelnuovo Calcea as well as in the higher vineyards of Mango d'Alba and Trezzo Tinella. This means that other indigenous grape varieties such as Moscato, Brachetto and Grignolino also play an important role in their wine production, as well as the Barbera grape. Merlot
, Pinot noir
and Cabernet Sauvignon
are also grown in the winery's own vineyards.
The winery's soils are calcareous with clay and sand, and are generally loose to moderately firm. An uncompromising pursuit of quality, a passion for the terroir, innovation and sustainability are the recipe for Braida's success.
Braida's favourite: the Barbera grape
The Barbera grape variety was first mentioned in the 13th century; owing to the records, it is mainly associated with the Monferrato area. In Italy
the Barbera grape is grown on an incredible 90,000 hectares of land. The grape is robust, not susceptible to frost and is particularly high-yielding which makes it extremely interesting to businesses. Various styles of wine can be produced from Barbera grapes – from sweet to dry. It is no wonder that Braida's winegrowers prize this variety of grape so highly.