More than 100 years ago, in 1887, Daniele Lanzavecchia was born outside the gates of Monferrato near Alessandria. At that time, Piedmont was a region that was still largely dominated by mixed agriculture. However, in an area near Alba in the province of Cuneo, a fine variety of grape, Nebbiolo, was already being used to produce a very special wine: Barolo.
And Daniele Lanzavecchia also gradually transformed his little vine nursery into a winegrowing business and began experimenting with the Piedmont grapes himself. But it was Daniele's son Piero who was first convinced that the most suitable zone for winegrowing was Langhe, the area where Barolo is also produced. He founded the current company in the heart of this area in 1959, purchased vines in Serralunga d'Alba – one of the municipalities where Barolo can be produced – and built a wine cellar. His wines were sold under the brand name of Villadoria.
Today, Piero's son Daniele manages the company with his daughter Paola.
The heart of the company is now the Tenuta Cappallotto estate in Serralunga d'Alba with its 20 hectares of vineyards and an adjoining Agriturismo. It produces Nebbiolo (for Barolo), Moscato, Dolcetto and Barbera: Piedmont wines with a goût de terroir.